How Movie Soundtracks Influence Brand Identity in Commercials

Why Movie Soundtracks Are Essential for Brand Identity in Commercials

Let’s talk about commercials. You know, those short, sneaky little films designed to make you emotionally attached to a brand in 30 seconds or less. You might not realize it, but half the reason you suddenly feel warm and fuzzy about laundry detergent is the soundtrack. And if a commercial didn't impress you, it's also a lot about the soundtrack. Probably not the best one... Yes, my friend, music is the true marketing mastermind.

How Music Tricks You Into Brand Loyalty

Companies spend millions (sometimes billions) crafting the perfect brand identity, and guess what? The soundtrack is just as important as the logo, slogan, or celebrity endorsement. Why? Because music:

Triggers Emotions – A happy ukulele makes you trust a company, while deep bass makes a car ad feel powerful.🎵

Makes Brands Memorable – Just two notes from the McDonald’s jingle and you’re already singing, “I’m lovin’ it.”🎵

Influences Buying Behavior – Slow, elegant piano makes you feel “expensive and luxurious.” Fast, exciting beats call you to “buy this now!”

Without the right music, an ad goes from “Wow, I need this in my life” to “Why is this guy talking about toothpaste so dramatically?”

The Science Behind the Perfect Commercial Soundtrack

Ever wonder why luxury brands always use soft, sophisticated pianos, but sports ads are all loud beats and electric guitars? It’s all psychological.

🔹Luxury goes best with slow and magnificent.

🔹Elegant classical music, makes you feel fancy. Even if it’s just water.

🔹Sports & Energy Drinks go with Intense sound.

🔹High-tempo beats make you want to run… somewhere.

🔹Tech & Innovation - Futuristic synth sounds. Because apparently, all future gadgets come with beep-boop noises.

🔹Fast Food - Playful, catchy tunes. Because calories are more fun with a jingle.

Marketers know that the right soundtrack tells you what to think before you even process what you're watching.

The Commercial Soundtracks We Can’t Forget

Some brands mastered the game so well that their music became part of their identity:

Intel’s iconic five-note jingle you can hear in your sleep.

The Coca-Cola holiday song instantly makes you crave a soda in winter.

Nationwide’s “On your side” melody... Admit it, you just sang it in your head 😉.

The iPhone startup sound – That little chime screams "expensive."

Music isn’t just background noise in commercials. it’s branding at its finest.

Final Notes (Pun Absolutely Intended)

Next time you hear a commercial jingle, ask yourself: Would I even care about this product if the music wasn’t good?

If your brand, film, or ad needs the perfect soundtrack, well… click here 😉.